Clementine is looking for a logo to apply to her clothing brand, Clem Creations. This logo will be an icon style mark with the brand name typeset alongside it. She is looking for a smooth vector style that can be screenprinted on tags with ease.
I began by creating three mood boards.
Cimetiere
Candy Y2K
Chaos Coutur
She loves mood directions 1 and 2.
We agreed on 5 logo versions to develop for her review. Clown, hand-lettering, thimble, gravestone, and a pinup girl. I created these 6 concepts for her.
She fell in love with the form of number 1 and would like to sprinkle a little number 3 on top. I began by locking down the main form digitally.
I hand-lettered her brand name into the poncho. She likes the coloring on the hearts and mouth of 5.
Clem was sold on the thimble hat concept as soon as she saw it. We locked down the colors and the form.
Clem was so pleased with the results she was ready the start screen printing on all of her upcycled goodness.
She asked if I could expose her a screen which I was happy to do.
I mailed it to her and she began applying her branding with ink.
Beautiful.